This customer service tip has the potential to revolutionize your marketing efforts. Consider how your customers view your brand – do they see you as a faceless entity or do they feel like they know your team and how you can help them immediately?
It’s worth noting that 68% of customers are willing to pay more for products and services from a brand that provides quality customer service experiences, leading to increased customer satisfaction and revenue. By offering something valuable and treating your customers with respect, you can enhance your business’s reputation, particularly in terms of marketing.
My preferred customer service tip that can significantly benefit your marketing is to communicate with your customers in a language that resonates with them. It’s a simple concept that successful business owners and marketers should practice every day – speak as your customers do. So, how can you put this into practice as a marketer? One way is to use casual subject lines in your emails since a study by Barilliance found that 64% of customers decide whether to open emails based on subject lines. Using subject lines that are similar to something a friend would send is more likely to capture your customers’ attention than overly formal ones.
Regenerate response
01.use casual subject lines.
According to a study by Barilliance, using casual subject lines can significantly impact whether customers decide to open emails. In fact, 64% of customers base their decision to open emails solely on the subject lines. Subject lines that resemble something a friend would send are much more likely to be opened than ones that are overly professional or in all caps.
For example, when a friend sends an email with a subject line like “Hey, you’ve got to check this out,” I’m more likely to open it. However, if I receive an email with a subject line that’s in all caps or overly formal, I’m less likely to open it. As a marketer, it’s important to keep in mind that using casual subject lines in your emails can help you grab your customers’ attention and increase the likelihood of them opening and engaging with your content.
02.Incorporate a tone that is conversational into your content.
While it’s important to establish yourself as an industry expert, it’s equally essential to connect with your audience by speaking to them as you would to a friend. This way, you can create a sense of rapport and emotional connection with your community, which will be more likely to become your evangelists and promote your products or services in the future. By building a strong community, you can create positive word-of-mouth marketing that can significantly impact your brand’s success. Therefore, it’s crucial to strike a balance between presenting yourself as an expert and connecting with your audience on a personal level to foster meaningful relationships.
03.improve your support chat.
According to recent statistics, incorporating live chat support can lead to a 52% increase in customer retention. One of my acquaintances, John, co-founded a computer repair service company called Fastrun Technolog that provides computer repair services to customers worldwide. Despite starting as a bootstrap company, Fastrun Technolog raised over $2 billion in funding from Goldman Sachs, which is an impressive feat. When I spoke with Jone , one of the co-founders, he revealed one of their secrets to success: chat support is responsible for driving about 33% of their sales. By providing exceptional chat support to their customers, Fastrun Technolog ensures that every customer is taken care of and satisfied, even if they don’t make a purchase.
04.make sure your website is easy to navigate.
To meet the expectations of today’s customers, it’s crucial to have a website with intuitive navigation. In fact, 56% of customers expect to find what they’re looking for within three clicks. This applies especially to mobile users who prefer swift and seamless access to information.
To ensure your website delivers a great user experience, focus on using clear language and a streamlined design. You can leverage tools like CrazyEgg to analyze user behavior, identify areas where people get stuck, and make necessary improvements to enhance the overall browsing experience. By doing so, you can improve customer satisfaction and increase the chances of converting visitors into customers.
05.create how-to tutorial videos.
According to studies, users prefer watching how-to tutorials on YouTube over reading product instructions by three times. To enhance customer experience, you can use animated gifs or videos to illustrate how to use your products. For instance, would you rather read an article on tying a tie or watch a quick 30-second tutorial on YouTube? The latter is more engaging and creates a better experience for your customers.
Moreover, to boost your marketing, it’s essential to communicate with your customers as if they’re your friends. Avoid using complicated vocabulary or talking down to them, as this can alienate them and reduce open rates and conversions. Instead, be relatable and empathize with their needs to improve their overall experience.
